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Search engine optimization
How to be found on Google — and in AI answers from ChatGPT, Gemini and Perplexity.
The Marcelo blog
Marketing that works in the age of AI search.
Articles and guides on SEO, AI search, content, social media and ads — written for small businesses and agencies.
What you'll read here
Search is changing. People now ask assistants as often as search boxes. This blog breaks down what that means for your marketing — clearly, and without jargon.
Core topics
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Content marketing
Writing that earns attention, answers real questions and keeps working long after it's published.
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Social media management
Practical ways to plan, post and stay consistent without it taking over your week.
04 · Website design
Sites built to be understood — by people and machines.
Guides on structure, speed and clarity, so your website turns visits into enquiries and gives AI tools something solid to quote.
05 · Paid advertising
Spend less, learn faster.
Straightforward advice on testing, targeting and budgets for ads that pay their way.
06 · Marketing strategy
Bringing it all together: where to focus first, what to measure, and how to plan when the channels keep shifting.
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Marcelo offers search engine optimization, content marketing, social media management, website design, paid advertising and marketing strategy.
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