How do I get my business recommended by ChatGPT?

Start with a practical goal: make your business easy to understand, answer the questions your customers ask, and measure whether your name appears in relevant AI answers. If you are asking how AI assistants like ChatGPT, Gemini and Perplexity choose which businesses to name, and the practical steps to be one of them, build your plan around clear information and direct observation—not a supposed shortcut.

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Focus on five areas: a clear website, real facts about the business, answering the questions customers ask, reviews and listings, being mentioned on other sites. Then use actual answers to decide which questions and pages deserve attention next.

Before rewriting your website, write down the questions you want your business to appear in answers to.

Start with questions customers have actually asked you. Look through enquiries, conversations and emails. Keep the wording close to the customer's own language rather than turning every question into a marketing slogan.

Organise your list around different decisions:

For a local question, use the location your business actually serves. For a specialist question, use the work you actually offer. Keep the exercise grounded in customers you can genuinely help.

Choose a manageable starting set. A focused group of questions gives you something concrete to investigate and write for.

Separate two tasks: observing the answers and improving your own information.

For observation, ask your selected questions in ChatGPT, Gemini and Perplexity. Record the exact question and the answer you receive. Note:

• Whether your business is named.
• Which other businesses are named.
• How each named business is described.
• Which sources or links, if any, appear in that answer.
• Whether the description of your own business matches the facts.

Keep a dated record rather than relying on memory. When comparing answers later, use the same questions so you can compare like with like.

Treat this as an investigation, not an invitation to copy a competitor's claims. Your next task is to make your own business information useful and accurate.

Create a reference sheet before expanding your content. Include your business name, services, contact details and any other information you can verify and publish.

Then compare that sheet with your website and the listings you manage. Correct outdated or conflicting details.

Be especially careful with statements about:

• Service locations.
• Qualifications and licences.
• Prices and what they include.
• Opening hours and availability.
• Awards, experience and results.

Use evidence you can stand behind. If a customer needs a detail you have not yet documented, establish the answer before adding it to the page.

The aim is a description that is specific enough to help someone make a decision and accurate enough for you to be comfortable having it repeated.

Turn your question list into useful pages and articles—not a collection of near-identical sales pitches.

For each question, use a simple structure:

For example, an article about choosing a provider can offer questions to ask before hiring. An article about preparing for a project can provide a checklist of information to gather.

Before publishing, ask: would this still help the reader if they did not buy from us? Keep revising until the answer is yes.

Make a list of the business profiles and review pages you manage. Check their details against your reference sheet, including names, service descriptions and contact information.

When requesting feedback, invite customers to describe their actual experience in their own words. Avoid supplying praise for them to repeat.

Read feedback for questions you could answer more clearly on your website. If customers repeatedly ask what happens after an enquiry, for example, consider writing a straightforward explanation of your process—using only the steps your business actually follows.

Treat reviews and listings as information to maintain, not just places to insert more keywords.

Marcelo's AI Search Lab asks ChatGPT, Gemini and Perplexity the questions your customers ask, and shows in how many answers your business is named and which competitors are named instead. Marcelo then writes the pages and articles that answer those questions and publishes them on your website when you press Approve and publish.

Use those questions to organise your review. Start with the ones most closely related to the work you want customers to enquire about. Read each proposed page for factual accuracy, usefulness and a clear answer before approving it.

Keep a simple working record: the customer question, whether your business was named, the page addressing it and any changes you approved. That gives your next review a concrete starting point.