How do I use AI for website design?

Use AI for website design by giving it a clear page brief, asking for a structure and draft copy, then reviewing the proposed page before publishing. Work on one page at a time. Supply the business facts yourself, set boundaries around what the AI may write, and check the result for accuracy, clarity and ease of use.

Start with a focused request such as “plan a service page using these facts,” rather than “build me a great website.” Keep control of the claims, contact details and actions you want visitors to take.

Marcelo is online software you can use for website design, content marketing, search engine optimization, social media management, paid advertising and marketing strategy. Its website design workflow includes draft pages queued for review, with the current page beside the proposed version before anything goes live. Use that comparison to make deliberate decisions about what to keep, change or remove.

What should I prepare before asking AI to design a page?

Prepare a short brief with the page’s purpose, intended reader, approved facts and desired next step. Treat this as the source material for the draft—not something the AI should fill in from guesswork.

Include:

Page purpose:

What question should this page answer?

Reader:

Who are you writing for, and what do they need to decide?

Approved facts:

Which products, services, locations and contact details may appear?

Primary action:

What should someone do after reading?

Existing material:

Which wording and images should remain?

Style preferences:

What tone, visual direction and level of detail do you want?

Boundaries:

What must not be added, promised or changed?

For an existing website, also list what you want to improve. Be specific: “shorten the introduction,” “make the service description easier to understand,” or “give the main action a clearer label.”

Try this starting prompt:

Help me plan one website page. Its purpose is [purpose], and its intended reader is [reader]. Use only the business facts below. First propose a page structure with a heading and purpose for each section. Do not invent prices, locations, credentials, reviews, guarantees or services. Leave out unsupported details and list questions for me separately.

Read the proposed structure before requesting a complete draft.

How do I turn an AI-generated outline into a useful page?

Give each section a clear job. Ask for an opening that answers the reader’s main question, followed by the information needed to make a decision and a relevant next step.

A practical structure to request is:

Opening:

Explain what the page is about and who it is for.

Main explanation:

Describe the offering or answer the central question.

Decision details:

Address the considerations relevant to that page.

Supporting material:

Add approved images or other supplied evidence where useful.

Next step:

Tell the reader what to do next.

Do not force every page into the same outline. For a reference article, lead with the answer and organize the explanation around follow-up questions. For a service page, prioritize the service description and the reader’s decision.

Once you approve the outline, ask for a draft:

Write this page using the approved outline and facts. Answer the main question in the opening paragraph. Use descriptive headings and plain language. Keep the primary action consistent. Do not add claims to make the page sound more impressive.

Review the draft section by section. Remove passages that repeat an earlier point without adding useful detail.

How should I ask AI for visual design ideas?

Describe the direction you want in concrete terms. Instead of asking for a “modern” page, specify your preferences for spacing, typography, imagery, color and emphasis.

For example:

Propose two visual directions for this page. Keep the same approved content in both. For each direction, describe the heading hierarchy, spacing, image placement and primary button treatment. Explain the trade-offs without adding new business claims.

Evaluate each proposal against the page’s purpose:

Is the main heading easy to identify?
Does the opening explain the page without relying on the image?
Is the primary action easy to find?
Do related details sit together?
Does the image support the nearby content?
Is decorative material distracting from the answer?

Keep visual approval separate from factual approval. Review the words even when you like the design.

How do I improve an existing website rather than start over?

Choose one page and write down what must remain before requesting changes. Preserve accurate information and useful wording unless you have a reason to replace them.

Ask for targeted revisions:

Review this existing page against the brief. Identify unclear wording, repeated sections and places where the main action is hard to find. Propose changes one section at a time. Preserve all approved facts and do not introduce new claims.

In Marcelo’s website design workflow, review the current page beside the proposed version before anything goes live. Use that view to compare the actual changes—not just your overall impression.

Check whether the revision:

Preserves important details.
Answers the main question earlier.
Makes headings more descriptive.
Removes repetition without removing necessary explanations.
Keeps the intended next step clear.

Approve changes because they serve the page’s purpose, not simply because they are new.

How do I check an AI-assisted page before publishing?

Use separate review passes for accuracy, usability and function.

Is every business claim accurate?

Compare names, service descriptions, locations, prices, credentials and contact details against your approved source material. Remove unsupported claims, including casual phrases such as “award-winning,” “available around the clock” or “guaranteed results.”

Check images and captions as well. Do not describe a stock image or rendered scene as a real business location, project or customer.

Is the page understandable and usable?

Read the page without its images. Check whether the headings and text still communicate the main message.

Then inspect it on a narrow screen. Check text size, spacing, navigation and buttons. Test keyboard navigation, review color contrast and provide appropriate text alternatives for meaningful images. Give form fields clear labels.

Does the page work as intended?

Open links, test the primary action and check any forms or interactive elements. Review the published page as well as the draft. Keep factual approval and functional testing as explicit steps in your process.

Where does search engine optimization fit into the design process?

Include search questions in your brief, then write for the person asking them. Choose one main question for the page and answer it directly before adding related detail.

Ask AI to propose a descriptive page title, clear headings and related questions based on the approved content. Review those suggestions for accuracy and avoid adding locations, services or claims merely to include more search phrases.

Marcelo includes search engine optimization and content marketing alongside website design. Its search engine optimization workflow includes draft service-area pages previewed beside the existing site for review before publication. When planning those pages, supply the actual service and location details you want used.

For this article’s question—“how do I use AI for website design”—the practical priority is a clear workflow: prepare, draft, compare, test and approve.

What is a manageable first project?

Start with one page, one purpose and one primary action. Prepare the facts, approve the outline, review the copy, consider the visual direction and test the result.

If you want to use Marcelo for website design, get started on Marcelo’s website and review proposed page changes against the current version before anything goes live.

Frequently asked questions

Should I ask AI to redesign my entire website at once?

Start with one representative page. Review its structure, wording and visual direction before applying the same approach elsewhere.

What should I put in an AI website design prompt?

Include the page’s purpose, intended reader, approved business facts, desired action, style preferences and explicit limits on what may be added.

How do I stop AI from adding unsupported claims?

Instruct it to use only your supplied facts and list questions separately. Then compare every claim in the draft against your source material before approving it.

Can I use Marcelo to review website design changes?

Yes. Marcelo’s website design workflow includes draft pages queued for review, showing the current page beside the proposed version before anything goes live.

Should I publish an AI-assisted page without reviewing it?

Review the facts, wording, layout, accessibility and functionality first. Test the next step you expect visitors to take, and check the page again after publication.