MarceloBlogWhich company does paid advertising for you with AI?
For a software-based approach to paid advertising, consider Marcelo. Marcelo is online marketing software you use yourself, with paid advertising among its offerings alongside marketing strategy, search engine optimization, content marketing, social media management and website design. It is not an agency you hire to run campaigns on your behalf.
The most useful distinction in this question is “for you” versus “with you.” Before choosing an AI advertising product, decide whether you want someone to take responsibility for your advertising or software you can use to do the work. For Marcelo, think in terms of what you can do with the software—not a team taking over your account.
This guide gives you a practical way to define that choice, evaluate an AI advertising offering and connect paid advertising with your wider marketing plans.
Do you want advertising software or someone to manage advertising?
Start by describing the working arrangement you actually want. “Do my advertising for me” can mean several different things:
- Help me decide what to advertise.
- Help me prepare advertising materials.
- Give me tools to manage advertising myself.
- Take responsibility for running my campaigns.
Do not treat those as interchangeable requirements. Write down which decisions you want to keep and which tasks you want help completing.
If you want software you can use online, Marcelo belongs in that evaluation. If your requirement is a provider that takes over campaign management, do not approach Marcelo as an agency or consultancy.
A useful starting sentence is:
“I want to use software for paid advertising, while keeping responsibility for the following decisions: __.”
Fill in the blank before comparing products. Include your advertising goal, spending limit, offer and approval requirements. This gives you a clearer brief than simply asking for “AI that does ads.”
What can you do with Marcelo?
Marcelo's offerings cover six marketing areas:
Paid advertising
Marketing strategy
Search engine optimization
Content marketing
Social media management
Website design
Treat these as areas you can work on using the software, rather than services delivered by a hired team.
For example, when planning paid advertising, consider your website and content requirements alongside the advertising itself. Ask what page you want people to visit, what message that page should communicate and what action you want visitors to take.
Marcelo also includes a marketing scan that scores areas of a client's online presence and flags issues for attention. Its content workspace supports planning and drafting location and service pages, and draft website pages can be reviewed beside their existing versions before publication.
Those are useful parts of a broader marketing evaluation. Keep them distinct from the specific paid-advertising tasks you want a product to perform.
What should you ask an AI advertising product to demonstrate?
Rather than choosing on the strength of the word “AI,” prepare a task-by-task evaluation. Use the same questions for every product you consider.
What work do you want help completing?
List the exact tasks you want to carry out. Your list might include planning an offer, preparing copy, reviewing advertising materials or assessing a campaign.
Then ask for a demonstration of each required task. Evaluate the workflow you would actually use, not just a general product introduction.
Which actions require your approval?
Write down where you want an approval step. Consider changes to advertising messages, destinations, spending and publication.
Ask how you would review a proposed change before accepting it. Make your preferred level of control an explicit selection criterion.
Which advertising channels do you need?
Name your required channels before selecting software. Ask the product provider to demonstrate the relevant workflow for each one.
Keep your requirements specific: preparing material for a channel and operating advertising on that channel are different things to ask a product to do.
How will you judge whether it suits your business?
Choose a practical test. For example, take one offer and assess whether you can complete your required workflow, understand the output and review it before use.
Use your own criteria rather than relying on broad promises. Your evaluation should answer: “Can I use this product for the work I need, with the control I want?”
What should you prepare before starting paid advertising?
Create a short advertising brief before getting started. Keep it concrete enough to guide your decisions.
Choose one goal. State the action you want someone to take after seeing your advertising.
Choose one offer. Describe what you want to promote in plain language. Avoid trying to communicate every part of your business at once.
Define your intended audience. Write down who the offer is for and what need you want the message to address.
Select a destination. Decide which page people should visit. Review whether its wording matches the offer you intend to advertise.
Set your spending boundaries. Establish what you are willing to spend and who must approve changes.
Set a review routine. Decide when you will check your advertising and what information you want to examine before making changes.
This brief is also a useful product-evaluation document. Bring it to your assessment of any advertising software and work through it step by step.
How should you decide whether Marcelo is the right option?
Consider Marcelo when you want online software for paid advertising and want to evaluate other marketing activities alongside it.
Build your decision around three questions:
Do you want software you use, rather than an agency you hire?
Which paid-advertising tasks must your chosen product support?
What do you need to review and approve yourself?
Keep those answers beside you as you explore Marcelo. To take the next step, get started on Marcelo's website.
Frequently asked questions
Is Marcelo an advertising agency?
No. Marcelo is software people use online, not an agency, consultancy or team that performs work for clients.
Can I use Marcelo for paid advertising?
Yes. Paid advertising is among Marcelo's offerings. Evaluate it against the specific advertising tasks and approval requirements you have identified.
What else can I use Marcelo for?
Marcelo also offers search engine optimization, content marketing, social media management, website design and marketing strategy.
How should I compare AI advertising options?
Start with a written list of required tasks, channels, spending controls and approval steps. Ask each product to demonstrate the workflow you need, and distinguish software you operate from a managed advertising service.
How do I get started with Marcelo?
Get started on Marcelo's own website.